A deluxe, hardcover edition of the best-selling and critically acclaimed Meet Mr. Product (2003/2015), Meet Mr. Product Volume 1 is a smart compendium of the art of the advertising character, and an essential companion to the all newMr. Product Volume 2. With smiling faces and helpful slogans, the Jolly Green Giant, natty Mr. Peanut, Speedy Alka-Seltzer, and countless other advertising characters have been helping us navigate the grocery aisles and choose our products for years, and are cleverly curated in this unique volume.

Here in Meet Mr. Product Volume 1, you’ll find a vibrantly colorful tribute to these pop culture icons. Offering up fascinating tidbits on hundreds of spokes-characters, this colorful collection profiles the organization of the characters, their evolution, and most interesting trivia. Famous faces and a host of little-known characters fillMeet Mr. Product Volume 1’s pages to bursting, taking us on a tour of advertising’s most charismatic creations.